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The Element Agency has recently launched My Green Element (mygreenelement.com), a blog covering all issues related to green business and sustainable communications. Visitors of My Green Element can find fresh insights into the sustainability movement and join the discussion on the latest green trends. We welcome guest bloggers, so please send an email to info@mygreenelement.com if you are interested in our editorial guidelines. We hope you enjoy visiting My Green Element.

Element developed an online video and ad campaign for AARP to mobilize grassroots support for legislation in Congress that would provide better coverage of prescription drugs for low income seniors and additional healthcare coverage for children. The video garnered over 13,000 views on YouTube in the span of less than a week and the ads on targeted blogs and news sites drove thousands activists to sign an online petition.
 
YouTube link: www.youtube.com/watch?v=mL0DJKvhvR8

An Element produced video – It’s Your Turn – for The Nature Trust of BC presents supporters with a call to take action on environmental conservation. Starting on August 31st, The Nature Trust of BC invites you to vote for your favorite photographs out of the 18 finalists in its 2007 Amateur Photography Contest, Capturing B.C’s Natural Beauty.

The Element Agency produced an online video targeting U.S. Senator Gordon Smith (R-OR) for the Oregon Democrats. The online video makes great use of Senator Smith’s record of supporting war presidents including his strong support for U.S. Senator John McCain’s (R-AZ) bid for the Presidency. The online video ran across the progressive blogosphere and runs on the Oregon Democrats’ StopGordonSmith.com website.

NY EdPAC, the New York political committee of the League of Education Voters of America, is an independent political voice that is turning public demand for excellent public education policies into political action. They help to elect pro-public education candidates and then holding them responsible for the quality of schools they are creating.