Capilano College is a higher education institution in Canada that offers degrees in Business, Tourism and Music.

When the institution failed to receive government status as a regional university, threatening its ability to grant degrees, they partnered with Element to develop and launch grassroots support and lobbying campaign.

Element developed action-oriented messaging, branded 'Capilano Now', to communicate the value of the university to the local community, current students and alumni. Element developed an online campaign comprising of a website and online advertising to pressure government decision makers and ensure Capilano College's case was heard.

To date, the campaign has garnered over 10,000 signatures to an online petition in support of classifying the college as a regional university.