American Rivers is the largest national environmental organization devoted exclusively to the protection and preservation of rivers and waterways across the U.S. In the midst of a rebranding effort, American Rivers had a graphically outdated and content heavy website.

Element worked with American Rivers to redevelop their website www.americanrivers.org, improving the site's aesthetics, navigation and functionality.

The newly developed site has lead to higher traffic in featured content and action sections of the site such as donation and membership sign up pages. New online membership tools developed by Element, such as free music downloads, branded screen savers and desktop wallpapers, have also helped drive online membership growth for the organization.