Amnesty International is a grassroots activist organization with over 1.8 million members worldwide that undertakes research and action focused on preventing and ending grave abuses of human rights.

The Element Agency produced an online video for Amnesty International's campaign to raise awareness of the unsolved murders of teenage girls and woman in Juarez, Mexico. Launched in collaboration with Jennifer Lopez's movie Bordertown, Element incorporated home video and interview footage of the families in Juarez and set the video to one of Lopez's songs.

Featured on Amnesty International's website, the web video engages visitors to learn more and take action.